THEYOURSTRULY

Nafi’s idea of a good time? Taking a $3,500 media budget and somehow generating 1.6 million organic views. (We’re still trying to figure out how he does it-he says “vibes and spreadsheets,” but we suspect sorcery.)

Nafi started out managing PR campaigns at Webber Shandwick before becoming the go-to guy for UGC, virality, and content-led community building. His work has powered engagement surges for the likes of Nestlé, Unilever, Samsung, and yes, even suburban homebuilders in Canada.

As a “Social Marketing Engineer” (his words), he blends tech and tact, turning UGC into ROI faster than you can say “organic virality.” With over 130 million views and 5,000+ creators activated under his belt, he’s not just scaling campaigns-he’s shaping cultures.

At The Yours Truly Private Limited, Nafi plays many roles: trend translator, campaign architect, hype generator, and, occasionally, team DJ. He’s the one who turns our moon-shot ideas into measurable, scalable campaigns-without losing the magic. 

Off-duty, you’ll find him testing gadgets, mentoring creators, or pretending not to be obsessed with camera gear (spoiler: he is). His motto? Launch fast, iterate faster, and always, ALWAYS, read the comments.